Web Analytics Studio

Welcome, Tulanians! At Web Analytics Studio, we believe data drives every great digital story. If you’re ready to elevate your Web Analytics knowledge and learn how to measure what truly matters, you’ve arrived at the perfect place to begin.

Skills You will Gain

Website Analytics

Learn how to analyze website traffic and user behavior using Google Analytics and Analytics Intelligence. We will explore audience, acquisition, behavior, and conversion reports to understand how visitors interact with your site.

Search Engine Optimization

Examine how to improve your website’s ranking, visibility, reliability, and popularity. Identify and implement key technical factors that contribute to strong search engine performance.

Website Development

Build your own website using a powerful content management system. Apply search engine optimization (SEO) strategies directly on your site to enhance visibility and performance. Explore examples and live projects for hands-on experience.

Web Scraping & Data Analysis

Use the X (Twitter) API to collect and analyze real-time social media data. Visualize tweet topics with tools such as word clouds and sentiment analysis to gain actionable insights about online conversations.

Digital Marketing

Understand the fundamentals of paid advertising and learn how to design effective ad campaigns. Explore how Google’s Ad Rank algorithm works and discover best practices for optimal bidding and budget allocation.

Website Audit & Optimization

Conduct a full site audit to evaluate factors that influence organic search ranking. Learn how to identify issues, optimize performance, and provide practical recommendations to enhance website quality and visibility.

Why Choose Us?

Offered as part of Tulane’s Freeman Graduate Programs, this course provides a comprehensive exploration of web analytics and helps you elevate your analytical expertise to the next level. See what we learn through real-world, experiential projects.