Student Projects
In this team project, students work collaboratively to perform a comprehensive website audit using real analytics and SEO tools.
Teams evaluate live websites across key dimensions — technical performance, SEO structure, content quality, user experience, and conversion optimization. Each team generates a professional Site Audit Report with data-backed recommendations to improve visibility, engagement, and performance. This hands-on project simulates real consulting work, helping students develop both analytical expertise and strategic communication skills essential for digital analytics professionals.
Key Criteria for a Site Audit
- Technical Performance
- SEO Structure
- Content Quality
- User Experience (UX)
- Analytics and Tracking
- SEO Off-page / Reputation
At Web Analytics Studio, we learn through real-world experience
When you join this course, you’re not learning analytics alone — you’re joining a collaborative community within the Freeman School of Business. We’ll work alongside you to strengthen your technical skills, expand your digital capabilities, and apply data-driven insights that help organizations grow. If you’re looking for a place to build practical skills, earn professional certifications, and create meaningful digital impact, you’re in the right studio.